How to Quickly Sell a Car Online
There's plenty of information and expert articles online about how to buy a used car profitably and without risks, but there's very little information on how to sell a car with mileage quickly. Nowadays, the most powerful and effective tool for selling used vehicles in Europe is the internet. However, to successfully sell your vehicle online, it's important to know a few effective strategies. In our article, we will discuss in detail the best practices and tips that will help you quickly and profitably sell your personal car through the internet.
Recommendations on how to quickly and profitably sell a car online
The owner of a used car has the option to sell it through a middleman (car dealer) or independently. Middlemen are typically approached for problematic cars, such as non-functional vehicles, those with significant damage after accidents, or cars with rolled-back mileage. Since middlemen plan to resell your car for a higher price in the future, it's logical they won't offer a fair price initially. Of course, you can always turn to a car buying company if you need to sell an old or damaged car quickly, even one with high mileage, though be prepared to accept a lower price. Selling a car yourself is more challenging, but it allows you to set the rules, determine the car's value, and make decisions independently. We have prepared a step-by-step guide on how to sell a car online. Follow this guide, and you'll succeed.
An adequate assessment of the car's condition
- Exterior appearance – condition of the body, lights, windows, tires, and wheels.
- Interior condition – upholstery, dashboard, seats.
- Mechanical condition – functionality of all electronic systems and mechanical components.
- Service history, maintenance records, and operating conditions.
- Mileage.
Market Research
Market research for used cars is an important step when selling or buying vehicles. It helps you study market prices for similar cars, understand demand for specific makes and models in your region, and find out which features are most valued by buyers.
By analyzing competitors' offerings in the used car market, you can identify alternative options available to potential buyers and determine how your car can stand out among them. The data obtained can be used to set an appropriate price for your car and develop a sales strategy.
Pre-sale Repair
- If there are dents on the body without paint damage, they need to be fixed.
- If there are chips, scratches, rust, or other paint damage on the body, the car needs repainting.
- Replace (or repair) the bumper.
- Restore the interior - replace old worn-out floor mats, seat covers, and steering wheel covers, and replace any broken parts and buttons in the cabin.
- Improved exterior appearance.
- Increased value of the car.
- Enhanced interest from potential buyers.
- Higher chances of a quick sale.
Detailing
Detailing consists of two components:
- Cleaning - thorough washing of the body and wheels, cleaning the interior from dust, dirt, stains, and debris, cleaning the trunk and engine compartment.
- Beautification and shine - using polishes, anti-corrosion agents, anti-statics, and other cosmetic products that will make your car look almost like new
Search for the Most Relevant Online Platforms
- Specialization - Opt for automotive portals or online platforms specializing in the sale of used cars.
- Listing conditions and additional services of the site - Consider the duration and cost of listings, advertising options, ability to upload photos and detailed descriptions of the car.
- Reputation and user reviews of the site.
- Additional features - Such as vehicle history checks, valuation services, insurance, etc.
Cleaning Car History Using VIN Code
Some information about a car can hinder its quick sale. This is often encountered by car owners who previously purchased a used car imported from the USA, UAE, or South Korea. During ownership, the owner may discover, for instance, that the car was previously involved in an accident or that its mileage has been tampered with. Such information is publicly available, and potential buyers can easily find it by conducting a simple check using the VIN code.
Sellers may prefer to conceal such information, but lacking the necessary experience, they may not be able to do it themselves. However, AutoVinClean can handle this task on behalf of the seller. Provide the service with the VIN code of your car, and their specialists will analyze all resources where information about the vehicle is available. They will then completely remove the car's history from the specified resources and search engines.
Conducting car history cleaning online is legal and safe because information about a car's past, including photos and history, is gathered from publicly accessible sources and is considered public information. As the owner of the car, you have the full right to decide whether to keep this information accessible or to conceal it.
High-Quality Photos
High-quality photos for a car sale advertisement play a crucial role in attracting potential buyers' attention. Before taking photos of your car, ensure it is clean both inside and out. Choose a bright day or well-lit location for shooting to get clear and bright pictures.
Take several photos of the car from different angles – front, side profile, rear, and side views – so that buyers can examine the car thoroughly. Specifically, take detailed shots of the steering wheel, seats, dashboard, and other important interior elements. Capture images of key features such as new tires, safety systems, and the audio system.
If your car has any defects or damage, take close-up photos of them so that buyers can see them clearly. Don't forget to photograph the engine bay and the trunk.
Before posting the photos, ensure they have high resolution to appear sharp and professional. Avoid over-editing the photos; it's better to maintain their natural appearance.
Detailed and Well-Written Description
Here are some recommendations for composing a car description for online sale:
- Start with a brief and informative headline that will make your ad stand out among others.
- Describe in detail the main characteristics of the car, focusing on its technical condition and equipment. Mention the mileage, describe the service history, and highlight usage specifics. Don't skip details as they can interest potential buyers.
- Attach photos to the ad.
- Specify the price. If the price is negotiable, mention in the ad that offers are welcome.
- Provide your contact information so potential buyers can reach out to you for additional information, to arrange viewings, or test drives.
- If your car has any additional advantages (like new tires, full service history, or extra equipment), make sure to mention them in the ad.
Negotiating with Buyers, Bargaining
- Prepare for Negotiations: Research market prices for similar cars to have an idea of the fair market value of your car and to have arguments for reasonable bargaining.
- Prepare Documentation: Gather documentation about the condition and history of your car to provide to the buyer if needed.
- Be Open and Honest: Tell the buyer about all the strengths and weaknesses of your car. Be prepared to answer any questions about its history, maintenance, and technical condition.
- Set Realistic Expectations: Remember that the buyer also wants a good deal, so be prepared that they may offer a price lower than your initial asking price.
- Evaluate Offers Objectively: Consider the offer objectively and assess the possibility of reducing the price.
- Listen Carefully: Pay attention to the buyer's offers and questions. Try to understand their needs and mood – this will help you better adapt your negotiation strategy.
- Be Flexible: Be prepared to compromise on your selling conditions. For example, if the buyer insists on a discount on additional equipment.
- Don't Rush: Take your time to consider the buyer's offer before making a final decision.
- Finalize the Deal: When you reach an agreement on price and terms of sale, ensure that all conditions are clearly stated in the sales contract.